New York, United States, March 26th, 2025, FinanceWire
ChargeAfter was chosen by Authority Brands to enhance BuyFin, its consumer financing platform, delivering a seamless customer experience that maximizes approval rates by embedding customized financing choices for its in-home service brands.
ChargeAfter, the embedded lending platform for point-of-sale financing, announced today that Authority Brands, a home services franchise leader generating over $2 billion in annual revenue, has selected ChargeAfter to power BuyFin, Authority Brands’ proprietary consumer financing platform. With this partnership, BuyFin will leverage ChargeAfter’s embedded lending technology to increase approval rates and enhance the financing experience for home improvement merchants across the U.S. Integrating ChargeAfter’s technology into BuyFin reinforces its commitment to equipping merchants with best-in-class tools to streamline operations and deliver exceptional service.
The agreement solidifies ChargeAfter’s role as the embedded lending backbone for BuyFin, ensuring that homeowners seeking services have access to fast, flexible, and seamless financing options. Through a single application, customers will be instantly connected to multiple lenders and multiple products using BuyFin’s waterfall financing model, powered by ChargeAfter, increasing approvals across the credit spectrum while eliminating the need for multiple applications. This streamlined approach creates a frictionless experience for both merchants and their customers, helping to maximize sales and improve the customer experience.
Using ChargeAfter’s embedded lending technology, BuyFin enables merchants to deliver an integrated financing experience across all touchpoints—whether in-home, online, or in-store. Beyond the initial application, the platform provides post-sale management, analytics, and lender optimization tools, helping merchants and service providers maximize financing performance while enhancing the overall customer journey.
Clare Perry, Executive Vice President at Authority Brands, stated, “We are thrilled to enhance BuyFin with ChargeAfter’s technology, allowing merchants to offer customers flexible, personalized financing options tailored to their needs. By integrating ChargeAfter’s embedded lending platform into BuyFin, we are offering innovation not currently offered in today’s market, simplifying the financing process, enhancing the customer experience, and empowering merchants to close more sales and build lasting customer relationships.”
Meidad Sharon, CEO and Founder of ChargeAfter said, “We are excited to collaborate with Authority Brands to power BuyFin and transform in-home service financing. A seamless financing experience at every point of sale is essential, particularly in the home services industry where purchasing decisions often happen on-site. With ChargeAfter’s platform integrated into BuyFin, merchants will have greater control over financing options, ensuring customers receive the best possible lending solutions. We look forward to a long-term partnership, working together to deliver innovation to home services merchants and their customers.”
About BuyFin
BuyFin is the consumer financing platform owned by Authority Brands, designed to provide seamless, flexible financing options to customers across its home service franchises. By leveraging ChargeAfter’s embedded lending network, BuyFin ensures homeowners have access to a wide range of financing solutions, increasing approval rates and streamlining the purchase process.
About ChargeAfter
ChargeAfter is pioneering the embedded lending network for point-of-sale consumer financing, connecting merchants and financial institutions through a secure, data-driven platform. Powered by a network of lenders and a dynamic matching engine, ChargeAfter streamlines credit distribution, enabling merchants to offer personalized financing choices at checkout. The platform supports omnichannel implementation—online, in-store, and at every point of sale—helping businesses maximize conversion rates and customer satisfaction. ChargeAfter is backed by investors including Visa, Citi Ventures, Synchrony Financial, Banco Bradesco, MUFG, and more. Users can learn more at chargeafter.com.
About Authority Brands
Headquartered in Columbia, Maryland, Authority Brands operates 15 leading home service franchise brands, including America’s Swimming Pool Company, Benjamin Franklin Plumbing, The Cleaning Authority, DoodyCalls, DRYmedic Restoration Services, Homewatch CareGivers, The Junkluggers, Lawn Squad, Mister Sparky, Monster Tree Service, Mosquito Squad, One Hour Heating & Air Conditioning, Screenmobile, STOP Restoration, and Woofie’s. With over 2,700 territories operated by more than 1,000 franchise owners, Authority Brands provides comprehensive support in marketing, technology, and operations to help franchisees grow their businesses. Users can learn more at authoritybrands.com.
Contact
Director of Marketing
Varda Bachrach
ChargeAfter
varda.bachrach@chargeafter.com
