Bain & Company‘s recent report unveils Agentic AI’s transformative potential on e-commerce. The study, ‘Agentic AI in Retail: How Autonomous Shopping Is Redefining the Customer Journey,’ underscores the growing importance of agentic commerce strategies for retailers amidst the evolving e-commerce landscape.
Agentic AI, which can act on behalf of users, is set to revolutionise the online shopping experience. It promises online shoppers an automated and personalised buying process, offering unprecedented convenience and efficiency.
However, the report also points out that adopting this technology isn’t a quick process. To maximise this emerging trend, retailers need to strategically implement agentic commerce.
Generative AI’s Role in Agentic Commerce
Bain & Company‘s report also discusses the increasing use of Generative AI. This advanced AI technology can generate and suggest new ideas, products, or designs based on user data, further enriching the personalised shopping experience.
Yet, the growing use of Generative AI presents new challenges. Integrating this complex technology effectively requires robust tech infrastructure, which could be a significant obstacle for some businesses.
Besides, the rise of Generative AI in e-commerce reimagines a seamless customer journey. Online retailers need to adapt and reconsider their customer engagement strategies. A personalised shopping experience that meets tech-savvy consumers’ expectations is crucial.
In conclusion, Bain & Company‘s report highlights Agentic AI’s transformative power in e-commerce. For online retailers to leverage this technology effectively, implementing agentic commerce strategies is essential.
