Madrid, Spain, July 17th, 2025, FinanceWire
In a landmark advancement for European capital markets, Spanish company Beself Brands has been included in the official register of tokenized offerings by the Comisión Nacional del Mercado de Valores (CNMV), under the ERIR framework, as required by current regulation for fully compliant security token sales. This milestone marks the beginning of a new era of legally compliant digital finance and positions Spain at the forefront of innovation in the tokenization of real-world assets.
The initiative, named BeToken, is the first fully regulated Security Token Offering (STO) in Spain and among the first in the European Union, paving the way for a new model of natively digital equity issuance. Unlike traditional financing methods, BeToken enables investors to acquire equity in a fully digitized and regulated environment — secure, transparent, and efficient by design.
“This marks a turning point in the way companies can structure and distribute equity,” says Albert Prat, Founder of Beself Brands.
“We are not replacing the legal framework — we’re optimizing it.”, adds Mireia Calvet, CEO of Beself Brands.
What makes BeToken different
Unlike utility tokens or crypto-based fundraising mechanisms often associated with regulatory uncertainty, BeToken represents actual, legally recognized shares in Beself Brands. These digital securities confer full economic and governance rights, meaning investors are entitled to dividends, voting rights, and participation in company decisions — just as they would be with traditional equity.
BeToken is a digital representation of real, fully regulated shares of Beself Brands, issued and recorded on blockchain. Investors hold genuine equity, with full economic and governance rights. The structure follows strict compliance protocols, including AML/KYC and regulated custody.
Each transaction undergoes strict Know Your Customer (KYC) and Anti-Money Laundering (AML) verification, in line with both Spanish and EU financial regulations.
A fully regulated ecosystem
BeToken is the result of an alliance between specialists who have made this tokenisation possible under official regulation. URSUS-3 Capital, as ERIR, guarantees the legal validity of the registration; ONYZE is responsible for the secure custody of the private keys to digital assets; Token City provides the technology to issue and manage the tokens; and Unknown Gravity leads the branding and communication strategy to bring the project closer to investors and the community.
Spain as a regulatory pioneer in RWA tokenization
The inclusion of the issuance in the CNMV’s registry of tokenized offerings under the ERIR framework, as required for fully regulated token sales, reflects growing institutional interest in Real World Asset (RWA) tokenization. This process — mandated by Spain’s regulatory framework — positions the country as a frontrunner in the emerging RWA landscape, with the potential to unlock hundreds of trillions in asset value globally over the coming decades.
Beself Brands, a digital-native company with over 15 years in e-commerce and a portfolio of consumer wellness and lifestyle brands, is leveraging this STO not just to raise capital — but to build long-term alignment between business growth and stakeholder value.
A Digital-Native Company Embracing Web3 Principles
Founded over 15 years ago, Beself Brands is a Spanish digital-native company with a diversified portfolio of wellness and lifestyle e-commerce brands. Known for its customer-centric approach and strong digital presence, the company sees the STO not merely as a financing tool, but as a strategic mechanism to align investor interest with long-term business growth.
“Tokenizing our equity allows us to build stronger, more direct relationships with our investors, stakeholders, and customers,” says Calvet.
This evolution reflects a broader trend in Web3 and digital ownership models, where transparency, decentralization, and user empowerment redefine traditional corporate structures.
A Glimpse Into the Future of Capital Markets
BeToken stands as a powerful testament to how blockchain can be harnessed not for disruption, but for transformation within existing legal and financial frameworks. By merging the reliability of traditional regulation with the dynamism of digital infrastructure, Beself Brands is not only funding its future — it’s reshaping the equity market itself.
As regulators across Europe watch Spain’s pioneering move with interest, the success of BeToken may inspire a wave of similar initiatives—bringing tokenized equity one step closer to mainstream adoption.
Offering details
The BeToken offering is now open via betoken.io, with a limited number of tokens available in this first tranche. All transactions are settled in euros, and token holders will be onboarded through a 100% digital platform.
About Beself Brands
With over 15 years of experience, Beself Brands is a leading Spanish consumer goods group focused on building and scaling lifestyle and home brands. Its portfolio features several successful product lines, distributed through more than 15 international sales channels, including top marketplaces and its own e-commerce platforms.
Contact
CMO
Tamara Navarrete
Beself Brands
betoken@beselfbrands.com
