Accertify, a top-tier provider of unified risk decisioning platforms, has released this year’s Cyber Monday results. The data, drawn from Accertify’s clients, uncovers an intriguing consumer behaviour pattern. It highlights an uptick in transactions, smaller purchase volumes, and a significant activity surge at 9 p.m. Central hour.
On Cyber Monday, Accertify’s clients processed a staggering 49.3 million transactions. This increase in transactions hints at a change in consumer buying habits. More shoppers seem to prefer smaller, last-minute purchases. Additionally, the data points to a significant buying activity spike at 9 p.m. Central hour. This suggests that a lot of consumers are postponing their online shopping until late evening.
Transition from Large to Small Purchases
The transition from larger basket volumes to smaller, frequent transactions is worth analyzing. This trend could imply that consumers are becoming more cautious with their spending. They seem to favor smaller, manageable purchases over large, one-time spends. Alternatively, it may signal a trend towards spontaneous, last-minute buying decisions. This shift could have a considerable impact on online retailers and their marketing strategies.
The transaction surge during the 9 p.m. Central hour is also noteworthy. This could be due to consumers making last-minute purchases before sales end. Or, it could reflect the habits of busy people who only find time to shop late at night. Regardless, understanding this trend could provide valuable insights for retailers aiming to maximize their sales during peak shopping hours.
In conclusion, Accertify’s data offers a captivating glimpse into consumer behaviours during one of the busiest online shopping days of the year. It gives a unique insight into the evolving habits and preferences of online shoppers. This could be invaluable for businesses aiming to adapt their strategies and better meet their customers’ needs.
