With Black Friday on the horizon, Ravelin encourages e-commerce merchants to swiftly reassess their payment strategies. The renowned fraud detection and payment provider has given a strong warning. They point out a worldwide decrease in frictionless authentication rates that could negatively affect sales conversions during the year’s busiest shopping period.
The company’s latest research is integral to the Ravelin‘s Global Payments Report 2026. This in-depth study offers insights into global payment trends, risks, and opportunities. The report draws attention to a concerning trend in e-commerce, specifically regarding frictionless authentication rates. Therefore, businesses should prepare for potential challenges as the busiest shopping season approaches.
Frictionless authentication plays an essential role in the online shopping experience. It aims to streamline transactions and enhance security by removing the need for repeated password entries. This method bolsters security, reduces cart abandonment, and increases customer satisfaction. Consequently, a decrease in frictionless authentication rates could lead to more shopping cart abandonment and potentially harm sales conversions.
Impact on Black Friday Sales
This trend could have significant effects on Black Friday. Consumers are primed for shopping on this day, and any hurdles, even small ones, could result in lost sales. Ravelin‘s report carries a vital message for e-commerce merchants preparing for the shopping frenzy.
With the decline in frictionless authentication rates, merchants must strike a balance between security and usability. Excessive friction can frustrate customers and lead to abandoned carts, while too little can cause security issues and potential fraud.
Ravelin‘s report serves as a timely reminder for merchants to review their current payment strategies. By doing so, they can ensure they are fully prepared to manage the influx of online traffic and transactions that Black Friday brings. It’s a prompt for businesses to fine-tune their payment processes, guaranteeing a seamless and secure shopping experience for their customers.
The report also emphasizes the necessity of continuous monitoring and adaptation of payment strategies. In a rapidly evolving digital landscape, keeping up with global trends and adapting as needed is crucial for maintaining a competitive edge in the e-commerce market.
