Jumio, a leading regtech firm specializing in AI-driven identity intelligence and biometric authentication, recently shared findings from its 2025 Online Identity Study. The study reveals a significant shift in digital identity protection attitudes among today’s tech-savvy students. This change is due to the rise in online learning and digital platforms, prompting students to demand stronger identity safeguards.
As students worldwide return to school, many are increasingly relying on digital platforms for education. The COVID-19 pandemic has fast-tracked the adoption of remote learning, leading to a substantial increase in digital technology usage among students. This surge has amplified digital identity concerns and the potential for identity theft.
However, the rise in remote learning isn’t the only factor driving this change. The broader digitalisation of society, particularly among the younger generation, plays a significant role. Today’s students, more tech-savvy than before, are highly conscious of the potential risks and threats tied to online activity. Therefore, they are more likely to demand stronger protections from the companies and platforms they use.
Escalating Demand for Robust Digital Identity Safeguards
Jumio‘s recent study affirms this growing demand for robust digital identity safeguards. As a provider of AI-driven identity intelligence, Jumio is keen on understanding the evolution of attitudes towards digital identity. Their latest study provides valuable insights into the new generation of digital natives and their expectations for digital identity safeguards.
In their report, Jumio highlights a “pivotal shift” in attitudes. Today’s tech-savvy students are not just aware of the risks associated with digital identities; they are actively demanding stronger protections. This shift reflects a broader societal trend towards increased awareness and concern over digital identity and data security issues.
Companies and platforms that fail to recognize and respond to this shift risk losing a vital user base. As students continue to engage with digital platforms at an unprecedented rate, the need for robust digital identity safeguards becomes more apparent. Companies that can provide these safeguards may gain a competitive advantage in the increasingly digital future.
