Trustly recently joined forces with Episode Six to introduce Pay by Bank to US merchants. This strategic alliance aims to speed up the adoption of Pay by Bank in the US. It plans to do so by utilizing existing card rails, thus cutting down costs.
Trustly, known for its innovative online banking payment solutions, has built a solid reputation. The collaboration with Episode Six, a software technology provider, is set to reinforce this standing. Through the integration of their resources and expertise, they aim to offer US merchants a seamless and cost-effective payment solution.
Pay by Bank provides a handy alternative to conventional payment methods. It bypasses the need for customers to input card details or remember passwords. Instead, they can authorize payments directly from their bank account. This not only improves the user experience but also minimizes fraud risk.
Speeding Up Adoption through Card Rails
A key strategy to fast-track the adoption of Pay by Bank involves leveraging existing card rails. These refer to the infrastructure and systems already set up for card transactions. By tapping into these established networks, Trustly and Episode Six can ensure a reliable and efficient solution.
This strategy also cuts down the costs related to implementing a new payment method. Merchants won’t need to invest in new hardware or software, often a significant barrier to adoption. Hence, this partnership marks a notable advancement in the accessibility and affordability of online banking payments in the US market.
The partnership between Trustly and Episode Six could transform how consumers and merchants interact in the US. By offering a secure and convenient alternative to traditional payment methods, they’re paving the way for a more digital, cashless society.
As this partnership evolves, the fintech industry will undoubtedly monitor its impact closely. The commitment of Trustly and Episode Six to innovation and customer experience is evident. Their combined efforts could establish a new benchmark for online banking payments.
