In a crowded and fast-moving industry, visibility can be the difference between success and obscurity. Whether you’re a startup founder, marketing lead, or independent innovator, knowing how to get press in fintech is crucial.
Unlike other sectors, fintech combines complex technology, heavy regulation, and often cautious investors. So getting the right media coverage takes strategy, preparation, and persistence.
This guide outlines the most effective ways to build a public presence and secure media attention in the world of financial technology.
Why Press Matters in Fintech
Getting featured in respected publications builds credibility. It signals that your business is real, investable, and worthy of customer trust. In fintech, trust is everything.
Customers are wary of handing over financial data or funds to companies they’ve never heard of. Press coverage acts as external validation.
Coverage also helps with recruitment, investor relations, and SEO. Being cited by high-domain-authority media drives quality traffic and long-term visibility.
Put simply, if you want to grow fast, you need to get press in fintech.
For startups and established fintechs alike, services like those offered at Fintech Review Advertise can provide valuable exposure through editorial features and sponsored articles tailored to your audience.
Understand the Fintech Media Landscape
Before pitching journalists, it’s vital to understand the landscape.
Fintech news comes in layers:
- Mainstream media (e.g., Financial Times, CNBC, Bloomberg) cover major funding rounds, regulation, and macroeconomic themes.
- Industry press (e.g., TechCrunch, Sifted, Finextra, The Fintech Times) focus on product launches, growth stories, and partnerships.
- Niche blogs and newsletters (e.g., Fintech Review, Fintech Blueprint, Money 20/20) offer more opinion-led and early-stage exposure.
- Local media can be useful for geo-targeted visibility, especially for regional banking or lending platforms.
Each channel has different expectations. A soft product update won’t make headlines in Bloomberg, but might land in a specialist newsletter or blog.
Craft a Clear Story Angle
Most journalists receive dozens of fintech pitches daily. To stand out, your pitch needs a story, not a sales pitch. Some angles that help you get press in fintech:
- A new product solving a widespread customer pain point.
- Significant user growth or traction in a difficult market.
- A funding round with strategic backers or notable investors.
- Unique partnerships (e.g., with a bank, NGO, or government agency).
- Regulatory breakthroughs or licensing milestones.
- Data insights or market trends you’re observing.
Journalists are not there to promote your business. They want a story that matters to their readers. If you can tie your news to a bigger trend, embedded finance, financial inclusion, or the rise of AI, you increase your chances.
Build Relationships Before You Pitch
If your first interaction with a journalist is a cold email asking for coverage, you are already at a disadvantage. Instead, engage in advance.
Follow relevant journalists on LinkedIn or Twitter. Comment thoughtfully on their articles. Share insights from your company that align with their beat.
When the time comes to pitch, they’ll recognise your name and be more likely to open your email. This relationship-based approach works better than mass emailing generic press releases.
Write a High-Quality Press Release
If you’re making a formal announcement, invest time in a well-written press release. Include:
- A clear headline with your main news
- A concise summary of the “what, why, and why now”
- A quote from your CEO or founder
- A secondary quote from a partner or investor
- Contact details for follow-up
- Relevant data or statistics
Make it easy for the journalist to understand the story and copy-paste key facts. Avoid jargon. You’re not selling, you are communicating.
Pitch Smartly and Personally
When you send your press release or story pitch, personalise it. Use the journalist’s name. Reference a previous article they wrote that’s relevant. Explain why your story fits their audience.
If you don’t hear back, follow up once after two or three days. Politely. Persistence works, but pestering does not. If you are seeking guaranteed exposure, dedicated platforms like Fintech Review offer options that blend credibility with reach, helping fintechs build traction faster.
Leverage Founder Thought Leadership
Not every story has to be product-led. One powerful way to get press in fintech is to position your founder or leadership team as thought leaders.
Offer to contribute op-eds on key industry topics. Participate in panels or podcasts. Be available for comment on breaking news. Publications are always looking for expert perspectives, and this builds visibility even when you’re not launching something new.
Use Press Wins Across Channels
Once you’ve secured media coverage, amplify it.
Share the article on your website, social media, newsletter, and investor updates.
Add “As featured in…” logos to landing pages. Create short video or graphic summaries to extend the impact. Press coverage builds momentum.
It shows journalists that others found your story credible and makes the next placement easier.
Visibility Takes Consistency
Learning how to get press in fintech is not about chasing headlines. It’s about building sustained visibility through smart storytelling, strong relationships, and consistent value to journalists. There is no silver bullet.
But with the right story and the right timing, your fintech brand can rise above the noise and stay there.
