Tag: SCA
Mapping the Customer Journey: How to Reduce Friction Due to SCA
Strong Customer Authentication (SCA) was introduced with the aim to reduce ecommerce fraud. And while the two-factor authentication process is coming into force right on time with fraud attacks rife in the ecommerce landscape, it is also creating friction in the customer journey. Unfortunately, higher cart abandonment rates and lost revenue are some of the…
Keeping Consumers in the Know: How SCA Awareness Benefits Merchants
When the new Strong Customer Authentication (SCA) regulations were put in place, the goal was clear – reducing ecommerce fraud. But the two-factor authentication has also created significant friction in the customer journey. Merchants are trying to navigate the new regulations and ease the process, but there are gaps in customers’ awareness of the new…
