Best practices for Fintech Founders: Time to Get Your Strategy Right

It is tough out there. Funding for fintech is falling across the globe. Effective strategy execution can prove to be a hard task. Especially in challenging environments where unpredictability and rapid change are the norms. Did you know that according to a recent survey by OKRmentors and Quantive, nearly half of companies believe that they are performing below average in the strategic execution of their goals? To navigate this complexity, leveraging OKRs best practices can be a game-changer for fintech founders. Let’s explore how these practices enhance strategy execution, even when times are tough.


“Having an aligned, radical focus, outcome orientation, and overall sense of urgency are the keys to true strategic agility and long-term business success. It’s not surprising the data in our recent Global State of OKRs study shows that those who embrace this operating model with OKRs as a foundational framework significantly outperform their peers. It’s how they “run their business,” and the results can be compelling.”

— Casey Carey, Chief Marketing Officer at Quantive

Practical Steps for Successful OKR Implementation

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Despite the vast benefits of the OKR framework for strategy execution, getting it right requires a deliberate, thoughtful approach. Especially in challenging environments, a well-planned implementation process can make the difference.

Tailoring OKRs to Your Organisation’s Unique Context

To kickstart the OKR implementation, you must carefully tailor the process to suit your organisation’s unique context. A one-size-fits-all approach may not yield desired results. If you are a fintech start-up or an established financial services company that has been running for 20 years, that is not going to be the same implementation.

Start by understanding your business environment, organisational culture, and team dynamics. This understanding forms the basis for setting realistic and relevant objectives and key results. It’s essential to engage all relevant stakeholders during this process. This is not a top-down exercise. Buy-in from everyone increases the odds of successful implementation and facilitates alignment, a critical ingredient for effective strategy execution.

Incorporating Flexibility and Regular Reviews

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Another best practice in OKR implementation is to build in flexibility and incorporate regular reviews into the process. That is what many fintech companies that have implemented the framework successfully are doing.

The business environment, especially in difficult times, is fluid and ever-changing. As such, the OKRs should not be static; they should be adaptable to reflect changing realities. Regular check-ins and reviews provide opportunities for course correction, re-alignment, and necessary adjustments to keep the OKRs relevant and achievable. It also fosters transparency and creates a feedback-rich environment that promotes continuous learning and improvement.

Training and Support for OKR Mastery

Despite the simplicity of the OKR concept, mastering its implementation requires training and support. Many fintech companies get it wrong in spite of how simple the method is. Inculcating an OKR culture necessitates a shift from traditional performance measurement methods.


OKR training by OKRmentors


Investing in training will help your team understand the nuances of OKRs and how they differ from standard practices. A support system, possibly led by an OKR coach or a group of OKR champions, can provide guidance, answer questions, and maintain the momentum. Remember, effective implementation is a journey, and having a supportive culture can make the journey smoother and more rewarding.

OKR Implementation in Tough Times

Successfully implementing the OKR framework, particularly during challenging times, requires a thoughtful approach. Tailoring the process to your unique context, building in flexibility, and investing in training are all critical best practices for effective implementation. These strategies can help ensure that your team not only understands the OKR framework but is also able to utilise it for enhanced strategy execution.

Challenging times require stronger strategy execution to stay on course. Following best practices offers your organisation a roadmap to navigate tough times and steer your ship effectively. When implemented correctly, the OKR framework can drive alignment, promote adaptability, and enhance transparency, enabling your organisation to emerge stronger from any crisis.


Do you feel that your strategy execution is not quite right? 🤔
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